PROTOprospect
Your CRM is only as good as the data going into it.
PROTOprospect fixes that before data ever gets there.
PROTOprospect is the pre-CRM research platform built for commercial real estate teams. It is a fully gamified prospecting system where your brokers and researchers earn XP for verifying property data, confirming ownership, and locking down real phone numbers. The more they work the system, the more they level up, unlock awards, and climb the leaderboard, competing against teammates and against brokers across the country. By the time any record reaches your CRM, it has been earned, not guessed.
Live on the platform right now
The top prospectors, ranked in real time.
This is what a team that actually wants to prospect looks like. Your leaderboard works the same way.
Live leaderboard
Top prospectors on the platform
Calls and meetings ranked by individual — XP ranked by team.
Product walkthrough
See PROTOprospect in action.
Watch how teams turn raw property data into verified, CRM-ready prospects while earning XP, climbing the leaderboard, and keeping daily outreach moving.
Why most CRE cold calling fails
Your CRM isn't the problem. What goes into it is.
Most commercial real estate teams have the same experience. Their database looks complete until it is time to actually use it. Brokers pull their prospecting list for a cold calling session and find outdated ownership, disconnected numbers, and records no one has touched in months. The CRM that was supposed to power the pipeline has become a liability.
It is not a discipline problem. It is a system problem. When there is no structure around how research gets done, no feedback loop, and no reason for anyone to care about data quality in the moment, the work does not get done. Over time the pipeline stops reflecting reality. Deals get missed. Hours get wasted. Prospecting becomes the worst part of the job.
Outdated contacts
Ownership changes. Numbers go dead. No one catches it until it's too late.
Duplicated effort
Two brokers researching the same property with no visibility into each other's work.
Missed opportunities
Unclaimed territories sit untouched because nothing is driving consistent activity.
Hours on bad data
Your team burns time chasing leads that were never viable to begin with.
The gamified prospecting system
Prospecting your team actually wants to do.
PROTOprospect turns the research work into something that feels worth doing. Every action inside the platform earns XP. Fill out a property record, verify an owner, confirm a phone number, log a call, all of it counts. As XP accumulates, users level up, unlock awards and profile customizations, and rise through the ranks. The competition runs on two levels: your team competes internally on a shared leaderboard, and every user on the platform competes externally against brokers and researchers across the country. The work has not changed. The reason to do it has.
XP and Leveling
Every field filled, every contact verified, and every call logged earns XP. Users level up over time and unlock awards and profile customizations that reflect their standing on the platform.
Streaks and Leaderboards
Daily streaks reward consistency and keep momentum going. Weekly and all-time leaderboards rank your team internally and place every user in the national standings alongside brokers across the country.
Admin Challenges
Admins can create custom challenges that focus team activity on specific territories, property types, or pipeline gaps. Targeted competition drives the work that matters most.
The workflow
From raw property to CRM-ready in four steps.
Explore and Claim
Users explore properties within their assigned territories and claim them to their personal research queue. Admins draw and manage territory boundaries directly on the map. Claim limits keep workloads focused and data quality high.
Research and Earn
With a property claimed, the work begins. Users fill out ownership details, contact information, and property specifics. Every completed field earns XP and moves the record closer to being actionable.
Verify Through Outreach
Confirming a real owner name and a working phone number through actual outreach is what makes a property owned. It is the threshold that separates research from a real prospect, and it earns the most XP in the system.
Export Clean Data
Verified properties flow into a centralized feed and export as structured CSV files matched to your CRM's import format. What comes out has been researched, verified, and earned. No cleanup required.
Team-based prospecting
The Pit turns individual research into a shared pipeline.
When a researcher completes a property, they can send it to The Pit instead of working it themselves. The Pit is a shared pool of verified, ready-to-call prospects that brokers and outbound teams pull from directly. Researchers stay focused on preparing high-quality leads. Brokers stay focused on converting them into meetings and deals. The system is designed to divide the labor without losing the momentum.
Researchers
Fill the pipeline with verified prospects
Brokers
Pull from The Pit and go straight to the call
What's inside
Every tool your team needs, built into one place.
Property Database
Import from CSV or add properties manually. Every record holds contact info, research status, notes, tags, and full activity history.
Territory Management
Admins draw zone polygons on the interactive map and assign them to team members. Properties inside your zone belong to your workflow without counting toward your claim limit.
Prospecting List
Your personal priority queue, automatically built from your territory and claimed properties. Log calls, track outcomes, and move properties through your pipeline in one place.
Smart Claim System
Claim properties with intention and track research progress toward full ownership. Claim limits keep the workflow disciplined and the data accurate.
Interactive Map
Every property plotted with territory-colored pins. See coverage, find unclaimed opportunities, and understand how your team's work is distributed across the market.
CRM Export
Verified properties export as clean, structured CSV files tailored to your CRM's import format. Everything that comes out has already been verified. No manual cleanup required.
Built for
CRE teams that prospect for a living.
PROTOprospect is built for commercial real estate brokers, business development teams, and cold calling organizations that rely on property-first research to generate deals. It is especially valuable for teams with dedicated researchers, outbound support staff, or anyone responsible for maintaining a high-quality pipeline at scale. For the right teams, the impact is immediate: more verified contacts, more consistent prospecting activity, and a pipeline that actually reflects reality.
Your CRM only gets better from here.
PROTOprospect does not replace your CRM. It makes it usable. Every record that enters your system has been researched, verified, and earned. Start your free trial and see what a clean pipeline actually feels like.